Sexy campaign video
"We have in the past challenged 'outward'-facing concepts like what it meant to be a superstar, or the dystopian notion of the future," explained Alegra O'Hare, VP-global communications at Adidas Originals & Core."For the first time ever, we decided to point the attention in, and challenge the very ethos of our brand and the notion of what it means to be a true original." The digital video, which was created by Johannes Leonardo, will help introduce additional marketing expected to last through 2017.We especially like this patchwork collage printed number in pink and blue that Nina has donned for that obligatory looking over the shoulder shot.A printed bikini is also great to mix and match with a block colour top or bottom so you can ring the changes on the beach without messing up your luggage allowance.Get it right now by following the link to the right or alternatively check out the gallery below for our edit of similar options from Somedays Lovin at Shopbop, Monsoon, Urban Outfitters and H&M.
"Starting with the music, we intentionally chose a track that had been done multiple times before to prove our point -- original is never finished." In recent years, Adidas has positioned its brand as one for creators and helped to hone that message through campaigns such as "Your Future Is Not Mine" from Johannes Leonardo last year.” next to a photo of three cleavage-less young women in padless bras.If you dare to enter the pink and black lucite fortress, you'll find a store awash with an unprecedented variety of unpadded bras and bralettes: lace, spandex, racerback, high-neck, cut out, seamless, ones that close in back, ones that close in front.As part of the relaunch of its EQT shoe line, the footwear brand is debuting a global campaign centered around the idea of originality and creation.On Wednesday, the company introduced a stylish, sexy 90-second film "Original is never finished," which features a mix of modern creators such as Snoop Dogg, hip-hop artist Stormzy, basketball star Kareem Abdul-Jabbar and artist Petra Collins, set to the re-worked sounds of Frank Sinatra's classic tune "My Way." The spot, directed by Terence Neale via RSA, features assorted "Easter Eggs," including artist Petra Collins' re-imagining of Boticelli's "Birth of Venus" and Snoop Dogg's own retake on his "Doggystyle" album cover, with a bold social statement.